TikTok is ending its $2 billion creator fund

TikTok has officially announced the discontinuation of its $2 billion Creator Fund, an initiative launched in 2020 with the aim of financially supporting eligible content creators on the platform.

A spokesperson for TikTok confirmed this decision on Monday.

The Creator Fund was initially established to “help support ambitious creators who are seeking opportunities to foster a livelihood through their innovative content” by providing them with financial support distributed over a span of three years, as outlined in a July 2020 press release from TikTok.

The fund’s allocation of resources was based on the creators’ respective contributions to the overall viewership of the platform, NBC News reported.

READ MORE: https://www.nbcnews.com/tech/tiktok-ending-2-billion-creator-fund-rcna123921

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