Loki: The Genesis and Eschaton of Disney's Multiverse, Dissecting Wokeism in Modern Marketing
Flow Chart for Disney's business model:
Intellectual Property Accumulation:
Acquire or create valuable IPs (e.g., acquiring Marvel, Lucasfilm).
Utilize classic fairy tales or existing popular characters.
Standardization of Production:
Develop a standard script or story structure (e.g., Hero’s Journey).
Utilize established animation or film production techniques.
Technology Utilization:
Employ advanced technologies for efficient production (e.g., CGI).
Utilize technology to expedite the production process.
Economies of Scale:
Produce films, shows, or merchandise in large volumes to reduce per-unit costs.
Utilize existing assets (e.g., animation templates, character models) across multiple projects.
Franchise Development:
Create sequels, spin-offs, or series based on successful IPs.
Expand the storyline across multiple media formats (films, TV shows, merchandise).
Global Distribution:
Utilize global distribution channels for wide reach (e.g., cinemas, streaming platforms).
Standardize content for global appeal, with minimal localization.
Marketing and Merchandising:
Mass-produce merchandise based on popular characters or stories.
Utilize extensive marketing campaigns to promote content and merchandise.
Feedback Loop:
Evaluate audience reception and financial performance.
Use feedback to inform future mass production efforts.
Continuous Improvement:
Refine production processes for enhanced efficiency.
Incorporate new technologies or methodologies to improve mass production capabilities.
Licensing and Partnerships:
License IPs to other companies for additional merchandise or content production.
Form partnerships to expand production capabilities or distribution reach.
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This video is part 2 of: https://rumble.com/v3szna1-panderverse-a-colossal-leap-for-hollywood-yet-a-minor-stumble-for-disney.html
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