Hasidic ad || He's OTD! [Off the pious path/ left the faith]

**TURN ON SUBTITLES FOR MY TRANSLATION FROM YIDDISH**

OFF THE DERECH means OFF THE PIOUS PATH

More in my series of Hasidic ads, this one plays on the terrible fear of going off the path, the pious path that is. This man here is the epitome of the worst fear of what leaving looks like: he turns to cheap dungaree clothes and hedonistic vices like smoking and alcohol (they wink at worse vices). It's just a small play on the "Off the Path" concept that reflects how deep the anxiety of leaving is. It also shows the enormous constant innovation in the community - this tire company will come to you instead of you going to them! You might not have to be on any path after all!

#otd
#offthederech
#hasidic