Hasidic ad || The gorgeous Yiddish song "A Sukkah'la"

***TURN ON SUBTITLES (CC) FOR TRANSLATION FROM YIDDISH***

I'm uploading this ad because it uses parts of the beautiful classical Yiddish song "a Sukkah'la" which starts out as a song about the holiday Sukkos and becomes something much bigger as the song goes along.
Here are the lyrics to the full song: https://beyondbt.com/2016/10/19/a-sukkale-a-kleine/

This Hasidic Yiddish advertisement is a short and sweet ad for the famous Raleigh Hotel, which hosts Orthodox Jews with all the accommodations needed by this population, from kosher food to children's programs, to two beds per couple's room because king-size beds are a no go.

This Raleigh advertisement is for staying at their hotel for the Sukkos holiday, where lovely Sukkah huts are provided. The ad plays on people's general nostalgia for the simpler times of the past in Eastern Europe by showing the man in garb associated with old fashions, as he builds his hut from scratch (he goes out to the woods to bring back a tree!) and the music that goes along with this washed-out grayish shot is the classic Yiddish song 'A Sukkah'la'. In the song, the Sukkah is a rickety old thing made of ugly pieces of wood. Despite its crooked and imperfect build, the man spends his nights in it. The sukkah is shabby, it is pounded by rain and wind, and yet it stays, standing strong, nearly two thousand years. the sukkah is a metaphor, no doubt, for the Jewish people in exile, and perhaps for each of our own little lot of pain, and for the ways in which we are made of stronger stuff than we realize.

This little sketch takes a sharp turn away from the past into the present when the man abandons his project at the first sight of rain and makes a dash for the modern comforts of a hotel. I think the ad is meant to promise a bit of both worlds: old-world charm and new-world comforts.

I've posted a Raleigh hotel ad before. These ads are some of the older ads I find here on Youtube. https://youtu.be/utgGr9h63lI

#yiddish #yiddishad #jewishholidays