Ep#366 Hal Cohen: Bridging the Gap: Transforming Marketing in Five Key Sectors

The Growth and Scaling Podcast with Todd Westra

Are you ready to revolutionize your marketing? Get inspired by Hal Cohen, CEO of the innovative BridgeTower Media! With 20+ years of experience in the media industry, Hal is an expert at transforming legacy companies into powerful digital forces.

Join us as we explore the five US sectors that BridgeTower Media now operates in — and how a careful process of resource allocation and partner selection set them apart. See how patient transformation of their billing system helped elevate success and morale.

Get ahead of the competition with this exclusive look into Bridging the Gap: Transforming Marketing in Five Key Sectors!

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Ways to connect with Hal Cohen:
Website: https://bridgetowermedia.com/
Personal Twitter: https://www.twitter.com/halcohen
Personal LinkedIn: https://www.linkedin.com/in/halcohen/
Company LinkedIn: https://www.linkedin.com/company/bridgetower-media/

What’s in this podcast episode?
00:00 Intro
00:35 Who is our guest for today and what is his business
02:57 How's his journey been, moving from non-founder to CEO and driving the changes for company success
05:34 Why did he choose to raise funds, and what advice would he give to others thinking about doing the same
07:17 What he loves about their company regardless of the sector and audience
08:12 Did their ideal customer change with the leadership transition, and are they still attracting the same type of clients
09:15 captainscouncil.com
11:13 Is the former CEO or founder still involved in any board or influential capacity within the company
12:08 Some highlights of their company growth within the last 3 years
13:23 What was the anticipation like when he transitioned from his previous role to his current position
14:41 What are the challenges that they hit as they grow and scale their business
16:24 Has the company's journey involved consistent acquisitions, and is there a plan to pursue further acquisitions
17:10 What advice would he give to individuals involved in an acquisition-driven growth strategy to help them assimilate into the new environment
18:20 How has his involvement in prior acquisitions as part of the leadership team influenced his strategic vision for the company's direction in the next five years
19:33 What other things has he done to make himself an attractive investment for these firms to grow with
20:54 How does he make changes to the product offering and get the team's support, especially when they're emotionally attached to it
22:13 What advice do you wish you had received three years ago to accelerate your progress to where you are now
23:09 Who in his circle has served as a mentor and helped him achieve what he has

I highly suggest you watch this entire exchange between Hal Cohen and ⭐️Todd Westra 📈

If you're looking for tips and strategies to grow and scale your business, this episode is for you!
Full episode details here: https://links.thegaspodcast.com/366
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