Mark Zuckerberg & Elon Musk_s

Threads App CRUSH Twitter or FAIL_

Musk acquired Twitter in October 2022. He began feuding with Zuckerberg after reports emerged that Instagram, owned by Zuckerberg's company, Meta Platforms, was working on a Twitter competitor. Musk challenged Zuckerberg to a cage match, which Zuckerberg accepted. According to the Ultimate Fighting Championship (UFC) president Dana White, both men were serious about the fight.

During the COVID-19 pandemic, Zuckerberg began training in mixed martial arts and Brazilian jiu-jitsu and completed his first tournament in May 2023. After the challenge, both Musk and Zuckerberg received training offers from boxers. In August, talks restarted about holding the fight, including holding it in Italy.[1] Following several delays, on August 13, Zuckerberg publicly turned down Musk's offer to hold a practice fight in his backyard.

The fight was seen under the backdrop of a change in Zuckerberg's image, particularly following the Facebook–Cambridge Analytica data scandal.