How the creator economy of influencers grew to a $250 billion industry

The digital age has brought about a myriad of changes to the way we interact, consume content, and do business. One of the most significant evolutions of our time is the meteoric rise of the creator economy, where individuals—often called influencers—turn their passions, talents, and followers into full-blown enterprises. Today, this industry is estimated to be worth an astounding $250 billion. But how did we get here? Let’s take a deep dive into the growth and evolution of the creator economy.

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