P and G's power struggle is coming to your living room

Facing deep-seated internal resistance to his radical vision of Procter & Gamble Co.'s future, activist investor Nelson Peltz took his record-shatteringly expensive battle for a board seat to a new arena Thursday. His $12.7 billion hedge fund, Trian Fund Management, purchased airtime to petition P&G shareholders directly through a series of commercials on Cincinnati-area stations including WCPO.