YouTube Podcast Big Nothing Burger #562 | New Media Show 10/25/23

Rob Greenlee, Spoken Life Media and Todd Cochrane, CEO of Blubrry Podcasting discuss the nothing burger of the YouTube RSS support and the non-viability of YouTube for podcasters, considering its primary emphasis on video content. The pair critically evaluated the hurdles surrounding podcast support. Monetization on YouTube was another hot topic. We discuss the advantages and disadvantages, concluding that only a handful of larger shows might benefit substantially. They stressed the need to educate podcasters on the nuances of the monetization process and voiced concerns about potential content strikes.

Discussions ranged from Rob’s interactions with YouTube representatives to Todd’s critique of Google’s history with RSS. They lamented missed opportunities, As the conversation evolved, the focus shifted to podcasting’s transformation and potential revenue streams.

The recent industry shifts, including the layoffs at Libsyn, were touched upon, offering a glimpse into the changing landscape of podcasting.

Social media’s ever-growing influence on content creation was another focal point. Todd and Rob explored the role of platforms in audience growth and content discovery. They debated the merits of platform-exclusive content, the importance of building a robust subscriber base, and the future of content monetization on social platforms. We delved into the realities of content creation and monetization across various platforms. We tackled industry pressures and competition and emphasized the importance of commitment in the podcasting world.

AI’s role in image and text creation was also examined. WordPress was spotlighted as both a boon to most and a challenge for others. Their shared experiences with the platform underscored its potential and the hurdles it presents.

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