The Rise and Fall of MAC

Delve into the history of MAC Cosmetics, a Canadian-born beauty brand founded in 1984. Explore its iconic journey from innovative formulations created by "the Franks" to its pioneering role in LGBTQ+ representation through the "Viva Glam" campaign. Discover how MAC adapted to the digital age, collaborated with influencers, and embraced sustainability, all while staying true to its mantra of inclusivity. Uncover MAC's unique place in the beauty industry's history as a brand that transcends cosmetics to become a cultural phenomenon.

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