NATIONAL FLAVORS?

Billions spent on flavoring, not the product.
Always read the label.

If you want to add flavor to your drinks or dishes: use lemons, limes, citrus, ginger, horseradish, or something from a food source:)

The global flavors and fragrances market size was estimated at USD 29.15 billion in 2022 and is expected to reach USD 30.61 billion in 2023.

The industry is an oligopoly of sorts, dominated primarily by a handful of large names. Similar to the giants of the accounting realm, the F&F sector is led by a "big four," which includes Givaudan, Firmenich, IFF, and Symrise