One Reason You Can’t Change. The Science Behind Why Self-Improvement Is So Hard.

If you are wondering why self-improvement is so hard or doesn’t work for you, look no further! In this video, we're going to explore the science behind one reason why self-improvement is so hard.

We all want to change, but often times change seems impossible. We'll explore how the brain resists change and how you can overcome this resistance. After watching this video, you'll have a better understanding of one reason why self-improvement is often so difficult for you, and you'll be able to overcome these barriers to success!

The research paper:
[1] Van De Waal, E.; Borgeaud, C.; Whiten, A. (2013). “Potent Social Learning and Conformity Shape a Wild Primate’s Foraging Decisions.” Science. 340 (6131): 483–485. doi:10.1126/science.1232769. PMID 23620053. S2CID 206546598.