Buzz 9/28/23: Amazon Replies to FTC | Walmart Google Ads | Amazon AI Investment

We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from, and provide a training tip for the week.

Five takeaways from America’s landmark lawsuit against Amazon
https://edition.cnn.com/2023/09/28/tech/amazon-ftc-lawsuit-takeaways/index.html

The FTC’s lawsuit against Amazon would lead to higher prices and slower deliveries for consumers—and hurt businesses
https://www.aboutamazon.com/news/company-news/amazon-ftc-antitrust-lawsuit-full-response

Walmart Marketplace Increases Third-Party Seller Activity
https://www.forbes.com/sites/walterloeb/2023/09/27/walmart-marketplace-increases-third-party-seller-activity/

Indonesia bans e-commerce transactions on social media in major blow to TikTok
https://edition.cnn.com/2023/09/27/tech/indonesia-tiktok-ecommerce-ban-hnk-intl/index.html

Amazon to invest up to $4 billion in AI startup Anthropic
https://techcrunch.com/2023/09/25/amazon-to-invest-up-to-4-billion-in-ai-startup-anthropic/

Walmart Deals Holiday Kickoff sales event will coincide with Amazon’s Prime Big Deal Days
https://www.wvtm13.com/article/walmart-deals-holiday-kickoff-october/45318835#

An update on Prime Video
https://www.aboutamazon.com/news/entertainment/prime-video-update-announces-limited-ads

Up to tenth of Amazon shoppers in Great Britain ‘bribed’ by sellers to offer good review, poll finds
https://www.theguardian.com/technology/2023/sep/28/up-to-tenth-of-amazon-shoppers-in-great-britain-bribed-by-sellers-to-offer-good-review-poll-finds

Amazon’s biggest competitor gets bad grade from the BBB
https://www.kiro7.com/news/local/amazons-biggest-competitor-gets-bad-grade-bbb/QAGKNI77WZDWTOXMEHSNEDGVUQ/

Shopify invests in wholesale platform Faire
https://www.reuters.com/business/retail-consumer/shopify-invests-wholesale-platform-faire-2023-09-27/

Eligible Walmart Marketplace sellers can use Walmart’s Self-Serve Marketing portal in Seller Center to invest in Search Engine Marketing (SEM) and promote their products in Google search results through Shopping Ads.
https://sellerhelp.walmart.com/s/guide?language=en_US&article=000011195

We aren’t stopping at that! Don’t miss our spotlight discussion on how you can unlock more profits with Helium 10’s Managed Refund Service. This new service aims to recover funds for sellers from Amazon errors by identifying and submitting recovery claims on behalf of the sellers.

Lastly, Carrie Miller gives us the training tip of the week about how to see which ASINs are the most clicked and bought from Amazon Brand Analytics data but inside Helium 10. It’s a packed episode, so buckle up!

In this episode of the Weekly Buzz by Helium 10, Bradley talks about:

00:51 – Amazon FTC Lawsuit
03:25 – Walmart Marketplace Increases
03:51 – Amazon Holiday Inventory
04:18 – Seller Fulfilled Prime
05:21 – TikTok Shop Trouble
06:20 – Manage Experiments Update
06:55 – Amazon AI Move
07:45 – Walmart Holiday Deals
08:27 – Prime Video Ads
09:45 – Incentivized Reviews Rampant
11:06 – Temu Trouble
11:45 – Shopify Wholesale
12:57 – Walmart Google Ads
14:15 – Try Helium 10’s New Managed Refund Service
15:30 – ProTraining Tip: How To See Brand Analytics Data Inside Helium 10

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