How to Create a Media Kit That Gets You Paid - Canva Demo

A micro-influencer, typically defined as an individual with a modest but engaged following of around 1,000 to 100,000 followers on social media platforms, is increasingly becoming a valuable asset for brands seeking authentic and niche marketing. These smaller-scale influencers often possess a more intimate connection with their followers, which can lead to higher levels of trust and engagement. However, to effectively collaborate with brands and attract lucrative partnerships, micro-influencers need to present themselves as professional content creators. This is where a media kit comes into play!

A media kit serves as a comprehensive marketing tool for micro-influencers. It provides a condensed portfolio of their subscriber list and social media presence, showcasing key statistics, demographics of their audience, examples of their content, and other brand collaborations, if they have them.

A media kit not only offers brands a quick snapshot of the influencer's reach and relevance within their target market but also communicates the influencer's professionalism and seriousness about their online presence. It essentially acts as their digital resume, making it easier for brands to assess their suitability for partnerships.

Having a media kit, streamlines the negotiation process, ensuring both parties are on the same page regarding expectations, deliverables, and compensation. In a competitive influencer landscape, a media kit is the key to unlocking opportunities and establishing credibility as a micro-influencer.

In this video I walk you through the key components of an effective media kit with real-life examples and show you how to edit one in Canva also.

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✨ [About Jen DeVore Richter]

Jen DeVore Richter has been featured on top shows and stages for marketers including Dan Kennedy’s Magnetic Marketing stage, Video Marketing World, and ClickFunnels radio.

With a background working for NASA at Kennedy Space Center and a master’s in business management, her career expands over several industries including television, advertising, speaking, and magazine publishing.

She holds a Master of Arts (MA) in Business Management and a Bachelor of Arts (BA) in Communication Arts/Public Relations.

Jen works as an Outsourced Chief Marketing Officer (CMO), Marketing Consultant, and Professional Speaker.

She also owns a magazine publishing company www.InstantMediaMogul.com/hello

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