Building Better Clientele | BB 101 Lesson 2/6

Welcome to my Better Barbering 101 class! After over 8 years of barbering, I wasn't satisfied with the barber education that was available to me so I decided to make this class with the intention of creating an ever-evolving and practical resource of barber education.

College of Better Barbering:
https://betterbarbering.thinkific.com/

Follow me on IG: @cutsbyelvis
https://www.instagram.com/cutsbyelvis/

Craft Over Clout Podcast:
https://anchor.fm/craftoverclout
https://podcasts.apple.com/us/podcast/craft-over-clout-podcast/id1567376098
https://open.spotify.com/show/7DVa7BDAvyDWFltMLLc9t2

Craft Over Clout Merch:
www.craftoverclout.com

Craft Over Clout IG page: @craftovercloutbrand
https://www.instagram.com/craftovercloutbrand/

00:00 Intro
00:14 Customers Vs Clients
01:12 Value Vs Worth/Price
07:20 Marketing
10:33 Word Of Mouth
11:46 Attracting Vs Advertising
16:06 Target Demographic
19:34 Running Ad Promotions