Steps To Resurrect A Dying Amazon Product – Project X | SSP #490

Ever wondered what it takes to breathe new life into a product whose sales have hit rock bottom? Well, we’re about to pull back the curtain on the process. Kickstarting the journey to redemption, we delve into the realm of listing optimization, cross-examining ASINs, and pinpointing top keywords for single or group listings. In this highly practical session, we use our Project X egg rack product as a case study to illustrate the steps to revitalizing sales, from initial setup to shifts in market trends.

Then, we navigate the rough seas of competition research, undertaking a meticulous analysis of competitors’ pricing, product dimensions, FBA fees, and reviews. We reveal how powerful tools like Helium 10’s Market Tracker can unlock a comprehensive understanding of the market share held by various competitors. Wrapping up this segment, we ponder the implications of our competitors’ profitability on our pricing strategies, equipping you with the knowledge to make informed decisions and stay ahead of the curve.

Lastly, we dissect sales and keyword performance, shedding light on the art of effectively monitoring them. Discover how Helium 10’s Keyword Tracker, Cerebro, and Adtomic can unravel the mystery behind your listing losing rank and sales. We also discuss how subtle tweaks in prices and keyword targeting can help reclaim your competitive edge. Rounding up, we explore the process of competitor analysis on Amazon, offering a wealth of insights on identifying keywords your competitors are ranking for, and assessing your own keyword performance. This is a must-listen for anyone keen to understand when to pull the plug on an unprofitable product and how to give it a fighting chance at survival. Tune in to gain a wealth of knowledge and strategies that could just save your product from the brink of extinction.

In episode 490 of the Serious Sellers Podcast, Bradley discusses:

01:13 – Project X Is Back?!
03:42 – Revitalizing Amazon Sales With Project X
06:31 – Analyzing Competitor Pricing and Profitability
07:29 – How To Leverage Helium 10’s Market Tracker Tool
16:01 – Amazon’s Test On Hiding The Bullet Points
16:08 – Results After Emma Helped Improve Our Listings
18:13 – Analyzing Sales and Keyword Performance
24:27 – Analyzing Keyword Rankings and Sales
26:54 – The Power Of The Cerebro “Time Machine”
30:48 – Competitor Analysis Process in Amazon
39:22 – Revitalizing Old Products & Introducing New Projects

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