Premium Only Content

Amazon PPC Optimization Strategies To Improve Your Conversion Rates | SSP #484
Today, we’ll have a special TACoS Tuesday episode in the Serious Sellers Podcast, where our host Shivali Patel and her guest, Chris Rawlings of Sophie Society, dive into the world of Amazon PPC by answering your questions live and talk about strategies to level up your PPG game, uncovering hidden gems that can significantly enhance your click-through and conversion rates. We kick things off with a critical takeaway: the importance of benchmarking your essential metrics, a practice that forms the bedrock of a successful Amazon PPC strategy. Tune in as we unravel techniques to boost your CTR and conversion rates while exploring the intriguing “Random Walk Hypothesis.” Listen as we tackle live audience questions and even share wisdom on countering dips in conversion rates caused by negative reviews. Exploring bid adjustment modifier percentages and unveiling the Stealth Targeted Product Placement Campaign, we ensure every stone is turned in in your quest for Amazon PPC excellence. Stay tuned till the end for ways to connect with Chris Rawlings and Sophie Society, plus an invitation to participate in Chris’ Amazon PPC Challenge that will propel you to the next level!
In episode 484 of the Serious Sellers Podcast, Shivali and Chris discuss:
01:12 – Meet Our Guest Chris Rawlings
03:01 – Amazon Ads Strategy For New Sellers And Brands
09:58 – You Need To Benchmark Your Key Metrics
11:45 – How To Improve Your CTR And Conversion Rates
15:58 – The Random Walk Hypothesis
19:46 – Q: How To Find CTR And CVR In SQP and Product Opportunity Explorer
21:32 – Q: My Conversion Rate Has Dropped Because Of Bad Reviews
25:26 – Q: Do You Do Bid Adjustment Modifier Percentages On Top Of Search And/Or Product Pages?
29:38 – The Stealth Targeted Product Placement Campaign
32:29 – Join Chris’ Amazon PPC Challenge
32:59 – How To Contact Chris And Sophie Society
Today, we’ll have a special TACoS Tuesday episode in the Serious Sellers Podcast, where our host Shivali Patel and her guest, Chris Rawlings of Sophie Society, dive into the world of Amazon PPC by answering your questions live and talk about strategies to level up your PPG game, uncovering hidden gems that can significantly enhance your click-through and conversion rates. We kick things off with a critical takeaway: the importance of benchmarking your essential metrics, a practice that forms the bedrock of a successful Amazon PPC strategy. Tune in as we unravel techniques to boost your CTR and conversion rates while exploring the intriguing “Random Walk Hypothesis.” Listen as we tackle live audience questions and even share wisdom on countering dips in conversion rates caused by negative reviews. Exploring bid adjustment modifier percentages and unveiling the Stealth Targeted Product Placement Campaign, we ensure every stone is turned in in your quest for Amazon PPC excellence. Stay tuned till the end for ways to connect with Chris Rawlings and Sophie Society, plus an invitation to participate in Chris’ Amazon PPC Challenge that will propel you to the next level!
In episode 484 of the Serious Sellers Podcast, Shivali and Chris discuss:
01:12 – Meet Our Guest Chris Rawlings
03:01 – Amazon Ads Strategy For New Sellers And Brands
09:58 – You Need To Benchmark Your Key Metrics
11:45 – How To Improve Your CTR And Conversion Rates
15:58 – The Random Walk Hypothesis
19:46 – Q: How To Find CTR And CVR In SQP and Product Opportunity Explorer
21:32 – Q: My Conversion Rate Has Dropped Because Of Bad Reviews
25:26 – Q: Do You Do Bid Adjustment Modifier Percentages On Top Of Search And/Or Product Pages?
29:38 – The Stealth Targeted Product Placement Campaign
32:29 – Join Chris’ Amazon PPC Challenge
32:59 – How To Contact Chris And Sophie Society
-
39:04
Helium10Software
12 days ago $0.01 earnedThe Amazon Seller’s Guide to Building Wealth | SSP #690
264 -
1:13:59
vivafrei
2 hours agoBig Tish Gets SPANKED! Appeal Court ANNULS $500 Million! Corruption at the FED? Trans Madness & MORE
64.7K19 -
1:53:59
The Quartering
3 hours agoToday's Breaking News!
60K8 -
5:38
Dr. Nick Zyrowski
10 days agoHow To Do a VITAMIN C Flush - Untold Truth!
19.6K2 -
8:21
MattMorseTV
2 hours ago $2.14 earnedTrump just SCORED a $500,000,000 LEGAL WIN.
18.4K12 -
1:00:00
The White House
7 hours agoVice President JD Vance Delivers Remarks at ALTA Refrigeration Inc
27.1K17 -
Barry Cunningham
4 hours agoBREAKING NEWS: PRESIDENT TRUMP HAS THE LETITIA JAMES FINE THROWN OUT BY APPELLATE COURT! WINNING!
34K13 -
2:11:05
Side Scrollers Podcast
6 hours agoDISASTROUS Cracker Barrel Rebrand + Destiny PDF Allegations + More | Side Scrollers Live
39K17 -
1:45:51
Reidboyy
4 hours ago $1.74 earnedNEW FREE FPS OUT ON CONSOLE NOW! (Delta Force = BF6 with Killstreaks)
28.4K1 -
4:40:16
GloryJean
6 hours agoAggressive Solos on MnK 🖱️ 6.7 K/D
36.3K