Premium Only Content

Amazon PPC Optimization Strategies To Improve Your Conversion Rates | SSP #484
Today, we’ll have a special TACoS Tuesday episode in the Serious Sellers Podcast, where our host Shivali Patel and her guest, Chris Rawlings of Sophie Society, dive into the world of Amazon PPC by answering your questions live and talk about strategies to level up your PPG game, uncovering hidden gems that can significantly enhance your click-through and conversion rates. We kick things off with a critical takeaway: the importance of benchmarking your essential metrics, a practice that forms the bedrock of a successful Amazon PPC strategy. Tune in as we unravel techniques to boost your CTR and conversion rates while exploring the intriguing “Random Walk Hypothesis.” Listen as we tackle live audience questions and even share wisdom on countering dips in conversion rates caused by negative reviews. Exploring bid adjustment modifier percentages and unveiling the Stealth Targeted Product Placement Campaign, we ensure every stone is turned in in your quest for Amazon PPC excellence. Stay tuned till the end for ways to connect with Chris Rawlings and Sophie Society, plus an invitation to participate in Chris’ Amazon PPC Challenge that will propel you to the next level!
In episode 484 of the Serious Sellers Podcast, Shivali and Chris discuss:
01:12 – Meet Our Guest Chris Rawlings
03:01 – Amazon Ads Strategy For New Sellers And Brands
09:58 – You Need To Benchmark Your Key Metrics
11:45 – How To Improve Your CTR And Conversion Rates
15:58 – The Random Walk Hypothesis
19:46 – Q: How To Find CTR And CVR In SQP and Product Opportunity Explorer
21:32 – Q: My Conversion Rate Has Dropped Because Of Bad Reviews
25:26 – Q: Do You Do Bid Adjustment Modifier Percentages On Top Of Search And/Or Product Pages?
29:38 – The Stealth Targeted Product Placement Campaign
32:29 – Join Chris’ Amazon PPC Challenge
32:59 – How To Contact Chris And Sophie Society
Today, we’ll have a special TACoS Tuesday episode in the Serious Sellers Podcast, where our host Shivali Patel and her guest, Chris Rawlings of Sophie Society, dive into the world of Amazon PPC by answering your questions live and talk about strategies to level up your PPG game, uncovering hidden gems that can significantly enhance your click-through and conversion rates. We kick things off with a critical takeaway: the importance of benchmarking your essential metrics, a practice that forms the bedrock of a successful Amazon PPC strategy. Tune in as we unravel techniques to boost your CTR and conversion rates while exploring the intriguing “Random Walk Hypothesis.” Listen as we tackle live audience questions and even share wisdom on countering dips in conversion rates caused by negative reviews. Exploring bid adjustment modifier percentages and unveiling the Stealth Targeted Product Placement Campaign, we ensure every stone is turned in in your quest for Amazon PPC excellence. Stay tuned till the end for ways to connect with Chris Rawlings and Sophie Society, plus an invitation to participate in Chris’ Amazon PPC Challenge that will propel you to the next level!
In episode 484 of the Serious Sellers Podcast, Shivali and Chris discuss:
01:12 – Meet Our Guest Chris Rawlings
03:01 – Amazon Ads Strategy For New Sellers And Brands
09:58 – You Need To Benchmark Your Key Metrics
11:45 – How To Improve Your CTR And Conversion Rates
15:58 – The Random Walk Hypothesis
19:46 – Q: How To Find CTR And CVR In SQP and Product Opportunity Explorer
21:32 – Q: My Conversion Rate Has Dropped Because Of Bad Reviews
25:26 – Q: Do You Do Bid Adjustment Modifier Percentages On Top Of Search And/Or Product Pages?
29:38 – The Stealth Targeted Product Placement Campaign
32:29 – Join Chris’ Amazon PPC Challenge
32:59 – How To Contact Chris And Sophie Society
-
26:23
Helium10Software
16 days ago $0.01 earnedTop 10 Completely Unique Amazon Strategies – Part 3 | SSP #689
123 -
LIVE
Barry Cunningham
1 hour agoBREAKING NEWS: PRESIDENT TRUMP ON PATROL IN WASHINGTON D.C.
2,126 watching -
16:40
T-SPLY
1 day agoLiberal Lawmaker Gets Busted Lying - D.H.S Brings Receipts!
4017 -
6:29
Congressman Eli Crane
2 hours agoThe Russia Collusion Hoax | Democrats' Greatest Lies – Vol.1
1.94K2 -
51:56
Donald Trump Jr.
3 hours agoExclusive Interview with Darren Beattie, First Interview Since Joining State Dept! | TRIGGERED Ep.269
15.8K38 -
LIVE
Quite Frankly
5 hours ago"State of Union, Good Medicine, Judge Caprio" ft G Edward Griffin 8/21/25
514 watching -
1:19:21
The Shannon Joy Show
8 hours ago🔥🔥The One & Done Kill Shot? New ‘Universal Vaccine’ & Complete Inversion As Peter Hotez WARNS Of Adverse Injury While RFK Promotes! 🔥🔥
4.06K15 -
1:10:29
TheCrucible
3 hours agoThe Extravaganza! Ep. 25 (8/21/25)
50K5 -
40:20
The White House
2 hours agoPresident Trump Joins Law Enforcement and Military Personnel in Washington, D.C.
12.6K17 -
1:22:25
Kim Iversen
20 hours agoPsychic Medium Blows Lid Off "Interdimensional Beings" | Evil Spirits or Psyop?
37.8K47