Amazon PPC Optimization Strategies To Improve Your Conversion Rates | SSP #484
Today, we’ll have a special TACoS Tuesday episode in the Serious Sellers Podcast, where our host Shivali Patel and her guest, Chris Rawlings of Sophie Society, dive into the world of Amazon PPC by answering your questions live and talk about strategies to level up your PPG game, uncovering hidden gems that can significantly enhance your click-through and conversion rates. We kick things off with a critical takeaway: the importance of benchmarking your essential metrics, a practice that forms the bedrock of a successful Amazon PPC strategy. Tune in as we unravel techniques to boost your CTR and conversion rates while exploring the intriguing “Random Walk Hypothesis.” Listen as we tackle live audience questions and even share wisdom on countering dips in conversion rates caused by negative reviews. Exploring bid adjustment modifier percentages and unveiling the Stealth Targeted Product Placement Campaign, we ensure every stone is turned in in your quest for Amazon PPC excellence. Stay tuned till the end for ways to connect with Chris Rawlings and Sophie Society, plus an invitation to participate in Chris’ Amazon PPC Challenge that will propel you to the next level!
In episode 484 of the Serious Sellers Podcast, Shivali and Chris discuss:
01:12 – Meet Our Guest Chris Rawlings
03:01 – Amazon Ads Strategy For New Sellers And Brands
09:58 – You Need To Benchmark Your Key Metrics
11:45 – How To Improve Your CTR And Conversion Rates
15:58 – The Random Walk Hypothesis
19:46 – Q: How To Find CTR And CVR In SQP and Product Opportunity Explorer
21:32 – Q: My Conversion Rate Has Dropped Because Of Bad Reviews
25:26 – Q: Do You Do Bid Adjustment Modifier Percentages On Top Of Search And/Or Product Pages?
29:38 – The Stealth Targeted Product Placement Campaign
32:29 – Join Chris’ Amazon PPC Challenge
32:59 – How To Contact Chris And Sophie Society
Today, we’ll have a special TACoS Tuesday episode in the Serious Sellers Podcast, where our host Shivali Patel and her guest, Chris Rawlings of Sophie Society, dive into the world of Amazon PPC by answering your questions live and talk about strategies to level up your PPG game, uncovering hidden gems that can significantly enhance your click-through and conversion rates. We kick things off with a critical takeaway: the importance of benchmarking your essential metrics, a practice that forms the bedrock of a successful Amazon PPC strategy. Tune in as we unravel techniques to boost your CTR and conversion rates while exploring the intriguing “Random Walk Hypothesis.” Listen as we tackle live audience questions and even share wisdom on countering dips in conversion rates caused by negative reviews. Exploring bid adjustment modifier percentages and unveiling the Stealth Targeted Product Placement Campaign, we ensure every stone is turned in in your quest for Amazon PPC excellence. Stay tuned till the end for ways to connect with Chris Rawlings and Sophie Society, plus an invitation to participate in Chris’ Amazon PPC Challenge that will propel you to the next level!
In episode 484 of the Serious Sellers Podcast, Shivali and Chris discuss:
01:12 – Meet Our Guest Chris Rawlings
03:01 – Amazon Ads Strategy For New Sellers And Brands
09:58 – You Need To Benchmark Your Key Metrics
11:45 – How To Improve Your CTR And Conversion Rates
15:58 – The Random Walk Hypothesis
19:46 – Q: How To Find CTR And CVR In SQP and Product Opportunity Explorer
21:32 – Q: My Conversion Rate Has Dropped Because Of Bad Reviews
25:26 – Q: Do You Do Bid Adjustment Modifier Percentages On Top Of Search And/Or Product Pages?
29:38 – The Stealth Targeted Product Placement Campaign
32:29 – Join Chris’ Amazon PPC Challenge
32:59 – How To Contact Chris And Sophie Society
-
Akademiks
4 hours agoOffset vs Big Zoo and Goons. Nicki vs Cardi? Young Thug Dad Stamps Gunna! YK Osiris Lined YB?
36.5K7 -
16:43
intheblues
11 hours agoCrazy Tube Circuits White Whale V2 Reverb & Tremolo Pedal Review
11.3K1 -
2:31:13
Praxis Homesteading and Survival Skills
21 hours agoAlien Invasion: A Prepper's Experience
12.2K5 -
0:49
Bear Creek Arsenal
13 hours ago $0.03 earnedThese Calibers are Better Than 5.56 NATO??
17.1K2 -
8:04
Bearing
20 hours ago"Would you rather be alone in the woods with a man or a bear?"
15.4K32 -
2:34:03
Price of Reason
17 hours agoDisney & Warner Bros. FISHY Team Up, NEW Lord of the Rings Film, Kotaku CROSSES Line w/ Dreadroberts
20.7K -
4:14
DanielDavisDeepDive
17 hours agoThe Two Roads America Faces Today
25.3K25 -
Alex Zedra
9 hours agoLIVE! Gaming on Rumble! WOOT
40K16 -
39:16
Bob Menery
2 days agoBob Menery & Ryan Garcia talk about PED allegations, Connor McGregor and Awkward Topics
89.6K18 -
1:05:27
FULL SEND PODCAST
1 day agoDeion Sanders on Being Arrested, Haters in the NCAA, and Drake vs the Entire Rap Game!
54.4K3