Amazon Advertising: How to Outsmart Your Competitors and Dominate the Platform | Mike Begg

In this episode of the Marketing Boost Solutions Podcast, Capt. Marco interviews an entrepreneur and expert in eCommerce and digital marketing, Mike Begg. He co-founded AMZ Advisers with his two partners in 2015, which has generated over half a billion in sales for its clients. Mike and the AMZ team also operate AMZ Courses, educating Amazon sellers on how to maximize sales on the platform. The conversation tackles Amazon funnel and different advertising strategies to target customers at different stages. Capt. Marco and Mike touch on customer lifetime value, improving the customer experience, and the potential return on investment for advertising on Amazon. Mike shares valuable insights and tips for selling on Amazon, emphasizing also the importance of starting on the platform and utilizing available resources for education. Find out more about him below:

Personal:
Instagram: https://www.instagram.com/m1ke_begg/
Linkedin: https://www.linkedin.com/in/mbegg/
Twitter: https://twitter.com/mike_begg

Business Links:
Website: https://amzadvisers.com, https://goavance.com
Facebook: https://facebook.com/amzadvisers
Instagram: https://www.instagram.com/amzadvisers/
Linkedin: https://www.linkedin.com/company/10895001
YouTube: https://www.youtube.com/c/amzadvisers

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Timestamps:
Mistakes when launching an Amazon business [00:11:21] Discussion about the common mistakes sellers make when starting a business on Amazon, including underestimating the complexity and not investing enough in the platform.
The marketing funnel on Amazon [00:17:16] Explanation of the marketing funnel on Amazon, including the different advertising types and campaigns for each stage.
Leveraging customer lifetime value within Amazon [00:20:08] Discussion on customer lifetime value and ways to increase it within Amazon, such as the subscribe and save program and product insert cards.
Qualifying for Amazon Fulfillment by Amazon (FBA) [00:21:53] Insights on how to qualify for FBA, including the storage space attributed based on sales history and the benefits of having the prime badge on listings.
The Amazon Funnel [00:25:22] Learn what an Amazon funnel is and how it helps control ad placements and protect brand listings.
Ad Placements and Targeting [00:25:31] Detailed explanation of different ad placements on Amazon, including sponsored products and sponsored brands.
Consideration and Awareness [00:27:49] Discussion on how to get other people to consider your product and create awareness through ad placements, touchpoints, and creating brand visibility.
Improving customer experience with incentives [00:33:21] How to enhance the customer experience by including incentives in product detail pages and product inserts.
Soliciting reviews on Amazon [00:36:32] Insights about the changes in Amazon's review request system and the limitations on soliciting reviews through emails and product inserts.
Opportunities for smaller brands on Amazon [00:38:39] Exploration of how smaller brands can disrupt established brands on Amazon through effective advertising and positioning strategies.
The importance of high buying intent [00:40:49] Discussion on how customers with high buying intent are more likely to convert and generate a significant return on advertising spend.
Services offered by AMS Advisors [00:44:45] Overview of the three programs offered by AMS Advisors: helping brands launch on Amazon, accelerating brands from $1 million to $10 million per year, and expanding brands to different markets.
Selling on Amazon as a Great Opportunity [00:49:09] Discussion on why starting on Amazon is a good opportunity for sellers and how to stand out.
Advertising Services on Amazon [00:50:05] Explanation of how services can be advertised on Amazon using the DSP platform.