💬 GORGIAS ANNOUNCES THEIR NEW CONVERT LIVE CHAT MARKETING CAMPAIGN PLATFORM - AND IT'S IMPRESSIVE!
Huge announcement by Gorgias (https://partner.gorgias.com/jasongreenwood9816) that should get the digital marketers out there frothing - especially in the lead up to Cyber Weekend & the holiday sales period!
They have just released 'Gorgias Convert'.
What's that I hear you ask, well it's a chat campaign platform that works with specific website user behavioural and cart based triggers.
They're also coming in hot with 4 main campaign types at launch:
- Product Cards
- CTA Buttons
- Video Embeds
- Discount Codes
The triggers can be things like:
- Specific products added to cart
- Amount added to cart
- Time spent on page
- Number of visits
- URL visited
- Exit intent
and more.
You can think of Convert like a personalisation and product recommendation engine that lives in the Live Chat interface.
These capmpaigns are designed primarily to help reduce bounce rates, improve conversion rates and AOV's.
It also has a full campaign management interface admin that will be very familiar to most digital marketers, especially those that have worked with personalisation and browser push message platforms before.
Super impressive MVP product by Gorgias imo.
Well done guys.
REFERENCES:
⬆️ Gorgias Convert product video: https://www.youtube.com/watch?v=rYKdHVj-Cp4
⬆️ Gorgias Convert product page: https://www.gorgias.com/products/convert
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