THE TRUE STORY OF SMOKEY BEAR, 1969 printing, by Western Publishing Company, Inc. Printed in U.S.A.

Media Review : THE TRUE STORY OF SMOKEY BEAR
Designed, produced ... by Western Publishing Company, Inc. Printed in U.S.A.
1960, 1964, 1969.
From the back cover text :
" NATIONWIDE COOPERATIVE FOREST FIRE PREVENTION CAMPAIGN
SPONSORED BY THE ADVERTISING COUNCIL, INC.
U.S. Department of Agriculture - Forest Service and Your State Forester.