UK Medical Freedom Alliance: Broadcast #11 - “Peppa Pig’s Flu Clinic” - Statement By Dr Liz Evans

Dr Liz Evans, CEO of the UK Medical Freedom Alliance, the UK’s leading voice
on medical ethics makes an important statement in response to shocking images of “Peppa Pig’s Flu Clinic” on a Medical Centre’s Twitter feed. They appear to be using the popular children’s cartoon character Peppa Pig (along with party food, soft play
and other kids’ activities) to advertise and promote flu vaccines to children.
UKMFA would like to remind the NHS, medical organisations and healthcare
professionals responsible, that laws and ethical and professional codes enshrine
the principle of properly obtaining informed consent for all medical interventions.
As well as requiring a full explanation of risks as well as benefits, they specify
that coercion and bribery must not be used. In addition, the Human Medicines
Regulations Act 2012 outlaws the advertising of medical products.
The cynical use of cartoon characters, bouncy castles, face-painting and popcorn
to promote vaccines to children, prompting “pester power” with children
demanding their parents to allow them these medical products, is unacceptable.
This sinister behaviour and marketing should have no place in the sober and
ethical provision of healthcare, especially to children are particularly vulnerable
to this sort of exploitation.

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