Focus on Interests: Unlocking Effective Negotiation with Fisher, Ury, & Patton

Journey into the heart of "Focus on Interests", a foundational lesson from the book "Getting to Yes: Negotiating Agreement Without Giving In" penned by Roger Fisher, William Ury, and Bruce Patton. Delve deep into the art of recognizing and prioritizing the core interests of all involved parties in a negotiation. By shifting from rigid positions to understanding underlying desires, negotiations become more collaborative, solutions-oriented, and mutually beneficial. Dive with us to uncover the intricacies of effective negotiation tactics and strategies.