Motivating the Elephant: Emotional Drivers of Change with Chip & Dan Heath

Dive into the pivotal lesson of "Motivating the Elephant" from the Heath brothers' transformative book, "Switch: How to Change Things When Change Is Hard". Discover the significance of tapping into emotions and intrinsic motivation to instigate lasting, meaningful transformations. In the intricate dance of effecting change, whether personal or organizational, understanding and harnessing the power of emotional drivers proves crucial. Join us in this exploration as we uncover the heart of genuinely impactful shifts.