#251 FCA sets expectations ahead of incoming crypto marketing rules

https://www.fca.org.uk/news/press-releases/fca-sets-expectations-ahead-incoming-crypto-marketing-rules#:~:text=Come%208%20October%2C%20we%20will,up%20to%202%20years%20imprisonment

'We are concerned by the failure of many overseas and unregulated crypto firms to engage with us on the new rules. Come 8 October, we will be taking action against firms illegally marketing to UK consumers.'
Anyone who continues promoting cryptoassets to UK customers past the October deadline without complying with the rules, may be committing a criminal offence punishable by an unlimited fine and/or up to 2 years imprisonment.
To further support firms make necessary improvements to their marketing, the FCA has published examples of good and poor practice on firms’ preparations for the new marketing rules.
The FCA continues to remind people that purchasing cryptoassets remains high-risk and that they should be prepared to lose all their money.

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