Amazon Listing Optimization Tips, Buyer Journey Case Study, & More! | SSP #471

In this episode, we had the pleasure of welcoming back Lailama Hasan, to share the results of her recent case studies. Tune in and discover how her findings can help you enhance your Amazon listing optimization game! We started by diving into her customer behavior case study, exploring what consumers are truly looking for in your product listings. From there, we had dived into the significance of titles, premium features, discounts, coupons, and reviews in the eyes of Amazon buyers. She also talked about how changing titles led to an astounding 93% increase in sales. Surprisingly, she revealed that removing the brand name from your Amazon listing titles can be a game-changer. So, make sure to tune in until the end to learn how to level up your Amazon listing optimization game in 2023!

In episode 471 of the Serious Sellers Podcast, Bradley and Lailama discuss:

01:09 – Catching Up With Lailama Hasan
02:30 – What Is Lailama Up To These Days?
04:15 – Diving Into Her Customer Behavior Case Study
06:33 – What Are Consumers Looking For In Your Listing?
08:18 – Titles, Premium Features, Discounts, Coupons, & Reviews
10:29 – Is Amazon’s Choice Badge Important?
13:55 – Changing Titles Lead To 93% Increase In Sales
14:22 – Removing The Brand Name In Your Amazon Listing Titles
17:47 – People Are Going For Shorter Titles
19:20 – Getting Creative With Amazon Product Photography
20:40 – Can AI Replace Creative Agencies?
23:05 – DIY Product Photography Techniques & Using AI Software
24:01 – Creating Compelling Amazon Listing Images
24:34 – Make Sure To Subscribe To Lailama’s YouTube Channel
27:36 – How Frequent Should You Refresh Your Listings
29:27 – How To Find Lailama Hasan In The Interwebs
29:54 – Find AMZ One Step At Helium 10’s Seller Solutions Hub
30:37 – Lailama’s 60-Second Tip

Listen to the Serious Sellers Podcast on your favorite platform:

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► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/video