Make Money Online with Ebooks

right publish and market a book with no
out-of-pocket money do you dream of
having a book published but don't know
where to turn already have a book but
unsure of how to promote it looking for
cost-effective high return strategies to
market your book if you answered yes to
any of these questions then the
following information is for you many
writers and aspiring authors are under
the mistaken belief if their book is
published by a publishing house they can
sit back and watch sales miraculously
happen nothing could be further from the
truth
fact is competition to have your
manuscript noticed and published by a
large house as extremely fierce
additionally no matter who publishes
your book you absolutely must take an
active role in marketing promoting and
selling your book moreover profit
margins are not extremely good when you
go through a publisher sure if you sell
tens of thousands or hundreds of
thousands of books you make substantial
amounts of money in reality only a small
percentage of writers achieve this level
of success a great model for achieving
success as to self publish and actively
promote your book self-publishing is one
of the best ways to get your manuscript
to market quickly as to another great
benefit of self-publishing is you have
complete control of the creative process
you make the decisions on content
editing cover design title and you reap
the profits a primary downside with
self-publishing are costs involved
depending on whether or not you hire an
editor designer layout person and cost
of printing the initial outlay for self
publishing a book can be several
thousands of dollars for the first run
besides there are no guarantees your
book will sell however you can lessen
your risk of costs and increase your
level of sales with a simple formula
imagine if you could self publish with
no out-of-pocket money
additionally imagine gaining lots of
free publicity and visibility in your
market at the same time I know this to
be true because I have done it the
following formula has one that can be
used by virtually anyone to raise funds
to publish a book in addition you can
gain great visibility do the initial run
with no out-of-pocket
money and position yourself for volume
sales although the formula is rather
simple in concept it is not necessarily
easy to do as it takes planning time
effort consistency and great follow-up
to make it work as well as possible you
can write publish and market a book with
no out-of-pocket expenses by hosting a
seminar with a topic that is linked to
the book in order to keep costs down in
the rollout host the seminar in your
local market
you can further offset costs by securing
sponsors for the seminar event sponsors
provide funding necessary to the costs
of an event they can either contribute
in actual dollars or with in-kind
offerings sponsors underwrite various
aspects of an event I did this at the
beginning of December with my most
recent book 101 ways to get your foot in
the door and had an incredible response
although there was a lot of work
involved in the rollout the results were
and continue to be incredible besides
writing content for the book each author
had a very specific role mine was the
marketing and promotions of the book the
first level was to develop a clear
marketing strategy for my three
co-authors and myself prior to beginning
the writing of the book we developed a
very detailed project plan the plan
included hosting an event to introduce
the book to our local market knowing the
costs to an event such as we were
planning I knew it would be beneficial
to secure sponsors I developed a very
solid proposal for sponsorship of the
seminar because of very detailed
information and showing the sponsors how
they would gain from being involved I
was able to secure two excellent
sponsors one is a primary business
newspaper in Utah and the other as an
organization who targets startup
businesses the paper was more than
willing to do some advertising for the
event in exchange for some great
visibility and additional subscribers
the organization offset the costs of the
room and audio-visual equipment in
exchange for mentions in the advertising
and all pre event promotions both
sponsors were given the opportunity to
do a five-minute presentation at the
seminar and distribute promotional
information to everyone in attendance
it was a win-win all the way around had
I not had a clear-cut proposal for the
potential sponsors chances are I would
not have secured their support also I
know it is easier to gain support from
businesses who know me rather than
trying to get sponsorship from an
organization who has no idea who I am
the same will be true for most anyone
with day of event expenses covered we
could now focus on generating revenue
for publishing the book this was done by
pre selling the book anyone who
purchased the book sight unseen by
November 28 2004 was given a seat into
the seminar on December 2nd with initial
revenues from pre seminar sales designed
to offset book production costs we were
able to write market and publish the
book with no out-of-pocket money by
utilizing the databases of all four
authors press releases pre event radio
interviews and presentations at chambers
and local organizations word-of-mouth
promotions and other low cost no-cost
forms of promotions we sold over three
hundred fifty copies sight unseen cost
of the book is $19.95 we had well over
200 people attend the seminar as some of
the pre event purchases were from folks
who were out of the area a key to our
success was having a functional website
where the book was and as available
w-w-whoa no one waste to get your foot
in the door comm we utilized online
credit card purchasing options for
buyers in that 80% of our sales were
done with Internet and credit cards we
would have been remiss to not use this
as a method to sell as we were pre
selling it was important to let people
know that the cost of a seat into the
seminar was the book also if they didn't
make it to the seminar we would mail
them the book for four dollars more or
they could pick it up the four dollars
covered mailing costs if we didn't do
this we would have cut way into our
profit margin we made a strong point of
letting people know they were buying the
book not the seed into the seminar
however the only way into the seminar
was to buy the book to gain even more
value from the event an increased day of
event revenues each author sold other
products back of the room bore
one author sold a sales training program
the sign ups that day realized several
thousand in additional revenue for her
the two other authors sold specialty
items and set up appointments for those
who were interested in such things in
their sales campaigns
I sold my street smarts marketing and
promotions program as an e-book this
helped me to generate several thousand
in additional revenue knowing audience
members were already interested in my
material I put together a special day of
event package with three of my
e-products bundled together everyone
received one of my order forms upon
registering at the end of my session I
did a short sales presentation all folks
had to do was fill out the order form
with each sale all I had to do was
process their credit cards and email
them the PDF document no mailing costs
our printing costs nearly a 100 percent
profit margin many self-published
authors shy away from doing
presentations claiming to be an author
and not a speaker fact is if you get in
front of a target audience who was
interested in your topic and you present
your ideas well the amount of books you
can sell as incredible the book
complemented by a well delivered
presentation allow you to get in front
of meeting planners who may be in a
position to utilize your services in
your book at a later date you may also
have representatives from companies who
want to buy large quantities of your
book since the release of the book I
have had some companies buy 101 ways to
get your your foot in the door in large
quantities because Maxwell publishing is
my company and the book was published
through Maxwell I have the flexibility
to do special runs with a minimum
purchase a client can add their logo to
the front cover of the book in a
personalized letter from whomever they
choose included in the book this is a
great marketing tool for them with
long-term benefits to their employees or
customers granted myself and one of the
other authors are professional speakers
so presenting at an event such as I
outlined as a part of our marketing
model however two of the authors are not
professional speakers per se yet in
their everyday business they do present
frequently however with this event it
was
a different type of presentation for
them they will be the first to admit
that additional exposure and sales were
worth doing this type of presentation
regardless of your topic the model we
implemented can be used by virtually
anyone for example if you have a book on
nutrition find a health food store who
wants more foot traffic and visibility
they may be a perfect fit as a sponsor
not only can they help you to offset
costs they can help to promote the event
at the seminar you can promote their
products with coupons mentions and
information provided it's a win-win if
you have a book on real estate sales
there's bound to be a mortgage company
who may be interested in sponsoring you
perhaps they would be willing to buy a
book for every real estate agent who
does business with them or they could
give a book to each of their mortgage
brokers if you have a book on childhood
development what about a baby clothing
store perhaps the store would
cross-promote and give a book to each
customer who buys a minimum amount of
product in their store this adds value
from them to their customers and creates
a win-win for you in the store in
today's world of writing marketing and
publishing a book the possibilities are
only limited by imagination