Amazon & Walmart PPC Strategies, Dayparting, & Improving Organic Rank | SSP #468

In this special TACoS Tuesday in SSP episode, let’s dive into the world of Amazon and Walmart PPC together with our expert guest Jocelyn Jeffries, Senior Manager for Retail Media at Pacvue. Our guest is an experienced professional managing $50 million in ad spend annually. Let’s listen to her insights, tips, and answers to our community’s questions about PPC asked live.

In episode 468 of the Serious Sellers Podcast, Bradley and Jocelyn discuss:

01:33 – Let’s Meet Our Guest Jocelyn
02:25 – Managing $50 Million In Ad Spend Annually
04:21 – A New AI Innovation That Pacvue Released
07:10 – Jocelyn’s Favorite PPC Metrics
08:08 – How Do You Get New To Brand Data For Sponsored Product Campaigns
09:27 – What Are The Benchmarks For NTB Data?
12:53 – A Weird Situation With PPC And Attributed Sales
13:57 – How To Use PPC To Improve Your Organic Rank
16:34 – Tip When You Are Targeting Top Of Search
17:35 – Running PPC Campaigns After Missing The Honeymoon Period
19:41 – PPC Tips And Insights For Amazon Europe
20:45 – How To Use Day Parting In Your Campaigns
22:46 – PPC Sales Increased But Organic Sales Stays The Same
24:32 – PPC Strategy For Walmart.com
28:03 – Rolando Joins Us To Ask His Question Live
35:31 – How To Get In Touch With Jocelyn And Pacvue

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► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq

► Instagram: instagram.com/serioussellerspodcast

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► Learn How To Sell on Amazon: https://h10.me/ft

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