Inside Volkswagen’s Multibillion-Dollar Pivot to Become More American
8 months ago
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Volkswagen has come to rely on China for a third of its auto sales, but its market share in the country has been waning as rival carmaker companies like BYD hit the market. As a result, the German automaker is pivoting away from a heavy reliance on China by leaning into American tastes.
The company is investing in new EV models and nostalgic redesigns of models like the iconic VW Bus - calling the new version the ID. Buzz.
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