5 Sleazy Solar Sales Tactics
Tactic number one, the sleazy solar sales tactic that I see the most commonly, and that is, False production expectations. We see solar sales people running around knocking doors saying, eliminate your electric bill for life. It's not a realistic expectation when you have connection fees and how net metering works. There will be some bills.
Sleazy solar sales tactic number two, falsely advertising their new monthly expense.
Tactic number three. Taking advantage of retirees or low income households. Your tax liability needs to meet or exceed the tax credit.
Sleazy sales tactic number four, putting solar on a roof that is 10 years old or older. Cost to detach and reset that system is roughly $8,000. That part's not communicated.
And then number five, playing into the emotions of homeowners, telling them that they're helping the planet when it really might not be that case.
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