Should You Offer 3-Tiered Pricing For Ongoing Website Support? (Part 1/2)

Many web design agencies offer some sort of ongoing support plan that includes hosting, maintenance, etc. A common strategy is the 3-tiered pricing package approach. In this video, I explain the pros and cons, and why I'm pivoting away from it.

Google Doc template: https://docs.google.com/document/d/1ukvCiIkQMFj4DwOY3Ol3sLXFbcP-YGpGzjrov2bij2o/copy
Technical Implementation Part 2: https://youtu.be/UONqV8InlOM

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Timestamps:
0:00 - Intro & Context
1:00 - This Video Is Going To Be Long - Technical Implementation In Part 2
2:05 - I'll Explain Why or Why Not To Do This
2:55 - You'll Need This Software To Build The Table
3:38 - Not A Step-by-Step Rebuild
4:43 - Offering Ongoing Support
7:00 - Brainstorming Document (Link in Description)
7:28 - Why I Felt We Needed 3 Tiers
8:55 - Conceptualizing a 3 Tiered Pricing Structure
10:58 - Why 3 Tiers Are Hard To Sell
12:05 - Recurring Revenue Is Vital
13:10 - Do Further Research and Experimentation
13:58 - Care Plan Table Overview
14:40 - Month-to-month, cancel anytime
15:45 - WordPress Website Hosting
17:41 - Features In The Plans
19:00 - Important: Agency Licenses
19:35 - Brainstorming Document (Link in Description)
20:30 - Educate The Prospect On The Value
25:28 - Why I Don't Want To Sell The Small Plan
28:05 - Small Plan Walkthrough
28:30 - Be Cognizant Of Your Time
29:20 - Small Plan Stipulation - Only For Small Websites
31:05 - Medium Plan Features
32:38 - This Is Where You Can Screw Yourself - Overworking OR Under-communicating
34:45 - Why The Small Plan Is So Hard To Sell
37:26 - Manage Expectation About Additional Development
41:15 - You HAVE To Offer Them A Monthly Meeting
45:54 - Caching & Optimization + Honest View On Affiliate Links + Be The Expert
49:28 - Large Plan Features
49:50 - At Least Send A Monthly Care Report
51:58 - Performance Check Thoughts
52:45 - Accessibility + Policies = Less Likelihood Of Legal Trouble
56:46 - Establish Your Ideal Client Avatar
57:38 - Don't Eat The Cost For Site Specific Paid Plugins
59:20 - Additional Development Not Included
1:00:40 - SEO Is Murky - Understand It Before You Navigate It
1:02:35 - Consider 3 Tiers & Understand Your Cost of Goods Sold
1:04:29 - Why & How I'm Moving To 1 Option Approach
1:10:55 - The Table Tutorial Will Be In Part 2

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Disclaimer: Please note that some of the links in this video’s description may be affiliate links. If you click through and make a purchase, I may receive a commission at no additional cost to you. I only recommend products or services that I genuinely believe in and have personally used or thoroughly researched. Thank you for supporting the channel!