Wake the F#CK up w/Jeff #220- why can't owners say NO to their dogs?

I am really trying to understand why folks cannot say NO to their dog. Why they allow their dog to keep misbehaving, doing dangerous things, running the household? is it that folks actually think dogs are supposed to be primarily misbehaved? is it a self esteem issue and you actually can't set down rules and boundaries as you dont think your dog will love you? what is it?

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