Amazon Prime Day Strategy Checklist | SSP #464

Prime Day is an excellent opportunity for Amazon sellers to boost their sales, gain exposure, and connect with new customers. In this SSP episode, Bradley unveils his never before shared strategies and techniques to help you prepare for Prime Day. We will also provide insights from three successful Amazon sellers who have achieved remarkable results, including the 9-figure brand Solo Stove!

Our panel of guests share their game plans and tips for Prime Day success, giving valuable advice on PPC campaigns, sales strategies, and simple ways to maximize sales during this event. Whether you’re a seasoned Amazon seller or just starting out, this blog offers valuable insights to help you make the most of Prime Day and boost your sales.

In episode 464 of the Serious Sellers Podcast, Bradley, Kseniia, Mike, and Nate discuss:

02:25 – Have Brand Analytics? How To Check For Top Performing Keywords
03:46 – Check For ALL Of The Keywords A Product Was Ranking For
04:04 – How To Check Your Historic PPC Budget Utilization
05:45 – Making Bulk Changes To Your Budgets with Adtomic
06:52 – Utilize Adtomic Budget Rules
07:45 – Try To Determine Competitors Sales: Organic Or Sponsored Search
10:37 – Find The Keywords That Converted For You In PPC Last Year
11:57 – Check Your Sales Heat Maps from Last Year
13:08 – Check Your Competitor Price History
14:08 – Check CPC & Keyword Ranks BEFORE Prime Day Last Year
14:11 – Check CPC & Keyword Ranks DURING Prime Day Last Year
15:18 – Let’s Welcome Today’s Guests
15:41 – Nate Barnard From Solo Stove
16:35 – Mike Kim 7-Figure Amazon Seller
16:57 – Kseniia Reidel 6-Figure Amazon Seller
17:19 – Solo Stove Is Making 9-Figures In Sales Annually!
17:57 – How Many Sales Do They Make During Prime Day
18:46 – How Does A Big Brand Go 30x On Prime Day?
26:39 – Leveraging Adtomic For Their Prime Day PPC Campaigns
28:50 – Kseniia’s Gameplan For This Year’s Prime Day
29:42 – Nate And Solo Stove’s Gameplan For Prime Day
30:13 – Mike’s Gameplan For Prime Day
31:03 – Kseniia’s 60-Second Tip
31:28 – Nate’s 60-Second Tip
32:44 – Mike’s 60-Second Tip

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