Olivia Dunne Tells College Athletes How They Can Capitalize On Their Brand Under New NIL Rules

Dunne is TikTok’s million-dollar tumbler. The all-American gymnast at Louisiana State University is the world’s most-followed college athlete. The New Jersey native has turned her 12 million followers into endorcement gold thanks to deals with Motorola, AI assistant Caktus and clothing brands American Eagle and Vuori. “My audience can detect if something isn’t authentic,” Dunne tells Forbes. “My core values have to align with a brand.” Her Livvy Fund raises money for fellow female NCAA athletes from both fans and brands.

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