The Hot Wheels Story

Hot Wheels are a brand under the American Mattel toy company and were originally introduced in 1968. Hot Wheels were conceived to be more like "hot rod" cars, as compared to Matchbox cars which were generally small-scale models of production cars. There were sixteen castings released on May 18, 1968, known as the “Original Sweet 16”. | The first one produced was a dark blue "Custom Camaro". | 11 were designed by Harry Bradley, who was from the car industry and had designed the body of the Dodge Deora concept car and Custom Fleetside. Each had tyres with red pinstripes, known as Redline wheels.