Amazon PPC and Review Request Strategy Session | SSP #446

Join us in this special Seller Strategy Masterclass with Bradley Sutton. Today, we dive deep into the world of Amazon advertising and how to automate your review requests.

Bradley, who once hated Amazon PPC, but has since learned the ropes and with the help of Adtomic, how he found success managing hundreds of PPC campaigns. Bradley stresses the importance of learning Amazon PPC for yourself in order to gauge the success of your brands PPC campaigns. He also offers his unique features inside Adtomic like, viewing metrics such as TACOS over certain periods of time, as well as seeing your PPC performance by day of week and hour of day.

Bradley also shares tips on setting up PPC dayparting, viewing old PPC data up to years in the past, and instantly seeing if you have search terms you should negative match. He also shares ways to view your PPC performance by product and feed newly found keywords from broad and auto campaigns to exact manual campaigns. Optimizing your PPC campaigns bids is essential, and Bradley shares how to do this in seconds.

Additionally, he offers insights into automating the Amazon request a review process, complete with special time delays and other filters using Helium 10 Follow Up. For those without automation, he also shares how to bulk request a review to orders that you didn’t have automation set up on. Finally, Bradley offers tips on checking your review velocity for your products over time. Don’t miss out on the valuable insights this SSP seller strategy masterclass has to offer!

In episode 446 of the Serious Sellers Podcast, Bradley discussed:

01:50 – Bradley Hated Amazon PPC In The Beginning
02:18 – You Need To Learn Amazon PPC Yourself!
04:08 – How to View Unique Metrics Such as TACOS Over Certain Periods of Time
05:36 – How to See Your PPC Performance by Day of Week and Hour of Day
08:30 – How to Set Up PPC Day Parting
09:53 – How to See Your Old PPC Data Up To Years in the Past
11:54 – How to Instantly See if You Have Search Terms You Should Negative Match
14:18 – How to See in Seconds if You Have Search Terms with Unfavorable ACoS
15:57 – How to View Your PPC Performance by Product
17:51 – How to Feed Newly Found Keywords From Broad And Auto Campaigns To Exact Manual Campaigns
24:55 – How to Optimize Your PPC Campaigns Bids in Seconds
28:50 – How to Automate The Amazon Request a Review, With Special Time Delays And Other Filters
31:41 – How to Bulk Request a Review To Orders That You Didn’t Have Automation Set Up On
33:03 – How to Check Your Review Velocity For Your Products Over Time

Listen to the Serious Sellers Podcast on your favorite platform:

► https://podcasts.apple.com/us/podcast/id1453455876

► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/video