New Seller Tips, Amazon’s Black Business Accelerator Program, And More! | SSP #434

Are you looking to take your Amazon FBA business to the next level? Our latest SSP episode features an Amazon employee and a successful seller who share valuable tips, stories, and programs to help you succeed. Join us as we chat with Patricia Arty Sr. Program Manager, Small Business Empowerment from Amazon, and Tracey Richardson, the founder of Lillies of Charleston. In this episode, we discuss how to get started on Amazon, free learning resources, the Black Business Accelerator Program, selling strategies, and more. Tracey shares her inspiring backstory and how she built her business with the help of Amazon’s Black Business Accelerator Program. You won’t want to miss this exciting and informative episode so tune in now!

Amazon’s Black Business Accelerator provides access to capital, business guidance, mentorship, and marketing support to help Black-owned businesses succeed as sellers in Amazon’s store. They launched the Black Business Accelerator (BBA) program to help build sustainable equity and growth for Black-owned businesses.

In episode 434 of the Serious Sellers Podcast, Bradley, Patricia, and Tracey discuss:

02:00 – SSP Historic Moment: Someone From Amazon Joins The Show
02:30 – Getting To Know Patricia Arty From Amazon
04:02 – Tracey’s Backstory And How She Got Started Selling Online
06:30 – “We Knew Amazon Has A National Platform And Give Us Better Exposure”
07:25 – Is It Still A Good Time To Get Started On Amazon?
08:00 – Free Learning Resources To Get Started Selling On Amazon
09:15 – Quick Checklist Before You Start Selling
10:45 – Sign Up For An Amazon Seller Central Account
11:40 – Talking About Tracey Richardson’s Brand And Products
14:50 – The Black Business Accelerator Program
18:30 – Here’s How To Join Amazon’s BBA Program
20:35 – How Tracey Benefited From The BBA Program
21:29 – Selling Strategies And Advice From Tracey
25:00 – Lillie’s Of Charleston’s Brand Recognition According To Helium 10
26:05 – Other Benefits Include Increased Discoverability And A Dedicated Storefront
28:30 – How To Learn More About This Program
29:00 – Tracey’s Goals And Inspiration For Building Her Business On Amazon
29:45 – Manufacturing Her Products In The USA
31:15 – Tracey’s 60-Second Tip
32:45 – Healthy Habits & Hobbies Outside E-commerce Business/Career Grind

Listen to the Serious Sellers Podcast on your favorite platform:

► https://podcasts.apple.com/us/podcast/id1453455876

► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/video