Amazon & Walmart Advertising AMA – TACoS Tuesday | SSP #405

This is the first time that we are broadcasting our TACoS Tuesday program in the podcast. In this program, we take questions live from our audience about anything PPC or advertising related. Our special guest of the month is Gefen Laredo, Director of media buying at Vendo. We talk about all PPC strategies, terms, and trends that you need to know so make sure that you stay until the end of this episode.

In episode 405 of the Serious Sellers Podcast, Bradley and Gefen discuss:

02:10 – Gefen Laredo’s Backstory & How He Got Started In E-commerce
06:00 – Main Differences When Advertising On Walmart & Amazon
11:45 – What Is Influencing Where You’re Showing Up On Sponsored Results Widgets
17:00 – Gefen’s Opinion On Negative Exact Matching Keywords
18:25 – TACoS Tuesday AMA’s
20:30 – Will Adtomic Touch Walmart Advertising Soon?
20:45 – Top Announcements From The Amazon UnBoxed & Other Recent Events
24:00 – What Does Cannibalism Mean In PPC?
25:30 – The Best PPC Strategy With A Limited Budget
27:15 – How Many Clicks Without A Purchase Before You Negative Match?
30:00 – Impact Of Lowering Bids By A Few Cents
31:30 – Offering Incentives On The Sponsored Brand Ads
33:00 – How To Get In Touch With Vendo
33:45 – For Keyword Research: Broad Or Phrase?
36:40 – Speaking Of Placement Stats
38:00 – Gefen’s 60-Second Tip

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