How to Create Report on Cultural Intelligence in Business #assignment #casestudy #business

How to Create Report on Cultural Intelligence in Business
Report
In a world of converging consumer demands and interconnected trade, the sphere of e-commerce today is reveling in the era of globalization. Integrated marketing communications and the availability of seemingly infinite information has created knowledge pools for consumers to expand their horizons into unfathomable wants and purchase desires. Technology start-ups have boomed due to the creation and availability of the self-educated consumer and Amazon, Google and Uber have replaced black cabs and physical window shopping, and lengthy processes of selection, trial and error. Data and research are now tools in the palm of the consumer, and online marketing is the latest weapon for consumer expectation management, as opposed to actual lived consumer journeys and experiences of the old economy.

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