How to Create MSc International Business with Data Analytics | Global Marketing & Sales Management

How to Create MSc in International Business with Data Analytics MKT744 Global Marketing and Sales Management

Case Study Report

In this assignment, international marketing processes of selected company (Walmart) will be assessed. The international profile of the company will be presented in start of this assignment presenting the landscape of competitive landscape of the company and the marketing choices company is making. The international success of the company will be evaluated using the theoretical framework. The effectiveness and the difference of the strategies in different countries will also be assessed in this regard. The evaluation of the company will be done for two selected regions that are Canada and India. The aspects, elements that have determined the success of the company to overcome the competitor challenges and the market in these two regions. The assignment is a complete assessment about the things that demonstrate the difference between the different international markets and the strategies of Walmart according to the different markets. It is a complete piece of work that presents the evaluation of international marketing strategy of Walmart in the selected two countries.

Contents

Introduction:

Walmart

PESTEL Analysis

Microenvironment

Global Marketing Practices of Walmart

Marketing Mix (4P’s)

Pricing

Product

Promotion

Place

Conclusion

References

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