How to Create Marketing Plan | Case Study | Global Marketing & Sales Development | Nishat Linen

How to Create Marketing Plan Case Study Report and Presentation for Global Marketing and Sales Development on Nishat LinenShow more

Case Study Report

Nishat Linen is the flagship company of Nishat Group. It was established in 1951. It is one of the most modern, largest vertically integrated textile companies in Pakistan. The Company also has the most modern textile dyeing and processing units and its total export for 2019 was $344 million. The Company’s production facilities comprise of spinning, weaving, processing, stitching and power generation. The company’s mission statement is to provide quality products to customers and explore new markets to promote and expand sales of the Company through good governance. Corporate objectives of Nishat group include transforming into modern and dynamic linen manufacturing company that plays a meaningful role in economy of Pakistan. The product chosen to be marketed is Nishat Linen textiles including bedspread and clothing line that incorporate cultural values into designs and ideas. The product will be able to showcase Pakistani culture in foreign market through its unique pattern and designs. The country chosen to expand to is United States as it is the top importer of house linen also Linen is one of the Pakistan’s top export.

Table of Contents

Q. 1: Target Marketing:

Age:

Gender:

Occupation:

Socio Economic:

Marital Status:

Family Size:

Education:

Income:

Ethnicity:

Culture, Ethics and Target Market:

Market Entry Strategy:

Q. 3: Marketing Mix

Company Overview:

Marketing Mix (4P’s):

Price:

Product:

Place:

Promotion:

Culture, Ethics, Sustainability and 4P’s:

Final Words:

References

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