How to Create MSc in International Business MKT724 Global Marketing and Sales Development Assignment

How to Create MSc in International Business MKT724 Global Marketing and Sales Development Assignment

Case Study Report

The Global marketing and sales development is an important part for any company. In this assignment we will be addressing this important aspect considering the Lipsy Limited (UK based company) for its expansion towards France. For this purpose, the “Quiz” (brand of clothing range introduced by Lipsy in UK) will be considered for expansion and the complete rationale will be based on these aspects.

Table of Contents

Executive Summary

Introduction:

Company Overview:

Situation Analysis:

PESTEL Analysis

Political Factors

Economical Factors

Social Factors

Technological Factors

Legal Factors

Environmental Factors

Conclusion of PESTEL Analysis

Marketing Strategy

Product Introduction:

Evolution of Fashion Clothing

Introduction of Quiz in France:

Marketing Mix

PRODUCT

PLACE:

PRICE:

Promotion Mix:

Action Plan

Conclusion

References

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