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How to Create MSc in International Business MKT724 Global Marketing and Sales Development Assignment
How to Create MSc in International Business MKT724 Global Marketing and Sales Development Assignment
Case Study Report
The Global marketing and sales development is an important part for any company. In this assignment we will be addressing this important aspect considering the Lipsy Limited (UK based company) for its expansion towards France. For this purpose, the “Quiz” (brand of clothing range introduced by Lipsy in UK) will be considered for expansion and the complete rationale will be based on these aspects.
Table of Contents
Executive Summary
Introduction:
Company Overview:
Situation Analysis:
PESTEL Analysis
Political Factors
Economical Factors
Social Factors
Technological Factors
Legal Factors
Environmental Factors
Conclusion of PESTEL Analysis
Marketing Strategy
Product Introduction:
Evolution of Fashion Clothing
Introduction of Quiz in France:
Marketing Mix
PRODUCT
PLACE:
PRICE:
Promotion Mix:
Action Plan
Conclusion
References
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