How to Create HND in Business Unit 22 Product and Service Development on Giant Manufacturing Co. Ltd
How to Create HND in Business Unit 22 Product and Service Development on Giant Manufacturing Co. Ltd
Case Study Report And Presentation
The companies continue to introduce new services or products to their customers. In this assignment we will focus on induction new innovations and designs in these products or services. This assignment focuses on the product design and innovation in the given context. The assignment also looks upon the importance of team word in product development and innovation. All this will be done in context of a selected company named “Giant Bicycles”. At the end, a new product will also be introduced and launched to the company. This assignment will include the complete plan for this purpose.
Table of Contents
Project Introduction:
LO1.
1.1. Idea Generation
SWOT Analysis:
1.2. Idea Screening
At Giant
1.3. Concept Development & Testing
At Giant
1.4. Business Analysis
Giant Business Analysis
1.5. Product Development
Road E+ 2020 Development
1.6. Test Marketing
Road E+ 2020 Test Marketing
1.7. Commercialization
Marketing Plan
1.8. Launch
LO2.
2.1. Cost & Mark-up
2.2. Value to customer
2.3. Product Life Cycle
Introduction
Growth
Maturity
Decline
2.4. How Giant Manages Product Cycle
LO3. Design and pitch a new/renovated product or service:
3.1. Product Line of Giant Bicycles
3.2. Description of Product
3.3. Market Research:
3.4. Commercialization Pathway and Business Plan:
LO4.
4.1. Team Functionality:
4.2. Team work:
4.3. Team Interaction:
4.4. Conflicts Management:
Conclusion:
Bibliography
Figure 1‑1: New Product or Service Development" Your Queries:
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