Should You Create Content While Running Ads?

If you want to win on the Paid side of TikTok - You need to have a solid understanding of the organic side.

I know a lot of people, especially in the marketing space, don't want to hear that…

But it’s the truth.

I’m not saying that you need to have a massive following in order to run profitable TikTok Ads.

But I am saying that you need to stay in tune with what’s consistently going viral organically, so that you can leverage those assets in your ads.