John Paul Dejoria - Living Life with Core Values

John Paul DeJoria is an inspirational entrepreneur and philanthropist who has dedicated his life to living with his core values of honesty, reliability, quality and philanthropy. With hard work and a strong commitment to helping others, John Paul has built his success through his own hair care brand, Paul Mitchell, and the highly successful tequila company, Patrón. From a childhood of severe poverty, to his success in business and philanthropy, John Paul's story is one of never giving up and helping others in need. In this inspiring video, learn how John Paul has never forgotten his roots and stayed true to his values to create a better future.