Should You Run TikTok Lead Gen To A “Challenge” Offer?

It’s not a very hot take to say that getting someone off-platform from an organic TikTok video is a difficult task… At least when you’re comparing it to Meta.

But that might not be the case for too much longer…

With TikTok really doubling-down on improving the app’s messaging functions (and working on rolling out new beta-features on the paid-side) - there’s likely going to be some major opportunities for anyone that’s running lead gen offers on TikTok.

Which is great news for anyone looking to launch a challenge…

In today’s video, I’m breaking down a couple of different options for running TikTok lead gen to a Challenge-Style Offer and sharing some exciting new beta-features that TikTok is planning on rolling out in the next few months…

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