Principles of Marketing- Chapter 19: The Global Marketplace

This is for Review, Educational, and Informational Purposes
1.) Discuss how the international trade system and the economic, political-legal, and cultural
environments affect a company’s international marketing decisions.
Global Marketing Today (552–553)
Looking at the Global Marketing Environment (554–560)
Deciding Whether to Go Global (560–561)
Deciding Which Markets to Enter (561–562)

2.) Describe three key approaches to entering international markets
Deciding How to Enter the Market

3.) Explain how companies adapt their marketing mixes for international markets
Deciding on the Global Marketing Program

4.) Identify the three major forms of international marketing organization
Deciding on the Global Marketing Organization