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In order to be most effective in activism, a person must be educated in what he/she is advocating. This requires reading up on material, watching documentaries, attending seminars, and other means of education in order to better serve your cause and become a more informed activist. When you advocate for a cause, you are essentially selling its message, but you cannot do that successfully if you are not aware of what you are selling. You must be able to back up your advocacy with facts and respond to common criticisms. This can only be attained if you know your stuff.