Why 95% of your content will never be seen | GYMGUYZ CEO Josh York |

In this episode you’ll discover:
- Using your struggles as motivation to provide education
- Why being scared isn’t a good enough reason, not to start
- Lean into the difficulty, don’t seek a hack
- Allow people to see behind the screen to connect with you
- Organize the chaos to optimize success
- Demanding excellence in your life
- Getting your audience to think like you think
- Cut the filler words, speak from your heart
- See how to create captivating content

WHO IS JOSH YORK?
Josh York is an American entrepreneur and the founder & CEO of GYMGUYZ, a fast growing, fitness franchise. GYMGUYZ is #1 in Home Personal Training, providing convenient, customized and creative workouts at a setting that works best for each client. Headquartered in Plainview, New York, GYMGUYZ operates over 250 franchised locations in 30 states and 3 countries. In 2008, York started GYMGUYZ in the dining room of his parent’s home with a laptop, and a vision. The demand for in Home Personal Training was growing, and so was GYMGUYZ. In 2014, York received approval to franchise the GYMGUYZ brand , with the first franchise opening that year in Westchester County, NY and the first international location opened in Canada in 2017. York has said his vision is his guarantee and often can be heard saying “In 15 years we will be the largest fitness brand in the world. The chance of that not happening, you will have a better probability of seeing elephants fly”!
York lives on Long Island with his wife Stacy and two young sons and enjoys spending his free time with his family, playing ice hockey or working out. York is the author of the bestselling book, FUEL, WHAT IT TAKES TO SURVIVE AS AN ENTREPRENEUR, selling 8000 copies in 2 months.
York is a true entrepreneur driven by passion, no stranger to risk, and a leader who knows the value of building a strong culture with a commitment to being the best.

WHO IS EVAN CARMICHAEL?
Evan Carmichael believes in entrepreneurs. At 19, he built then sold a biotech software company. At 22, he was a venture capitalist helping to raise $500,000 to $15 million. He now runs EvanCarmichael.com, a popular website for entrepreneurs. He breathes and bleeds entrepreneurship. He's obsessed, aiming to help one billion entrepreneurs and change the world. He has set two world records, uses a stand-up desk, rides a Vespa, raises funds for Kiva, wears five-toe shoes and created Entrepreneur trading cards. He speaks globally, but Toronto (#EntCity) is home. He loves being married, his son, salsa dancing, DJing, League of Legends and the Toronto Blue Jays.