Greek Life Gone Viral

In recent years, Greek life faced a crisis as the pandemic cast a shadow on recruitment, and the “abolish Greek life” movement grew across campuses. But then came #RushTok — a flurry of TikToks documenting the sorority recruitment process among university campuses, especially in the South. One tag, in particular, soared to remarkable heights: #BamaRush. It chronicled the rush process at the University of Alabama and has garnered an astonishing 3 billion TikTok views (and counting).