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[PPC Tutorial] Amazon Custom Images 3x CTR in Headline Ads
Unleash the power of Brand Headline Ads - a secret Amazon gem that's often overlooked! I'm about to reveal how these underrated ads can work wonders for your business.
Get ready for a deep dive as we step into Amazon's Campaign Manager and create captivating Brand Headline Ads from scratch. I'll walk you through creating compelling campaigns, choosing the right keywords, and crafting eye-catching images that make your products stand out. Also, learn the art of strategic keyword targeting and make your ads pop on both desktop and mobile.
Got questions about PPC? Drop them in the comments and don't forget to check out our comprehensive PPC playlist. I'm here to guide you on your journey to Amazon success. Let's do this!
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CHAPTERS
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00:00 Amazon Custom Images 3x CTR in Headline Ads
00:14 Brand headline ads and their effectiveness.
01:15 Selecting relevant keywords for the Starbucks-themed ad.
02:02 Creating a Starbucks-themed brand headline ad with a custom image.
04:30 Creating a new campaign for "gifts for her" headline ads.
05:00 Selecting keywords for the "Gifts for Her" campaign.
09:00 Setting up an Artisan soap-themed headline ad campaign.
10:00 Selecting keywords related to Artisan soaps.
12:25 Creating custom image ads for the headline ads.
14:42 Trying a different custom image for the "Artisan Soap" ad.
17:26 Discussing the use of text in custom headline image ads.
18:58 Conclusion and overview of the brand headline ads created
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